Business Booster Academy

Finally, a community and course that is committed to giving you all the information that you need to get your business started, or take your existing business online! The Business Booster Academy consists of 5 modules with a total of 15 courses that covers everything from selecting what business niche you should be in, defining your unique value proposition to set you apart from your competition, how to run your business on a shoe string budget, how to use SEO and keywords to your advantage, what strategic website content you need, how to setup up analytics so you are making decisions from real data, email marketing and conversion funnels, launching products and how to take advantage of emotional IQ. And this is not all of it...

Here is what is inside...

Business Booster Academy

Business Booster Academy consists of 5 key modules each with three main lessons that will enhance your knowledge, give you assignments, and make significant progress in achieving your goals!

Module 1: Business Basics

Niche Market Match

One of the biggest keys to a business's success starts with identifying a specific section of a market where you can add value.

And if you are newbie entrepreneurs or are having trouble competing in your market, you know that identifying your niche is a major headache.

People who have the greatest success are those who take the time to make sure their niche has long-term profit potential AND is a niche they'll stick with. Luckily, this course is a step-by-step process that anyone can implement, and which we teach you in Niche Market Match.

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Unique Value Proposition

You’ve heard it over and over again. If people don’t have a good reason to buy from you instead of your competitors, your business may be doomed from the start. Don't let that happen to you!

With our five-part “Unique Value Proposition” training program, you'll be able learn the basic steps of creating your own UVP. And by the time you're done, you will have drafted a UVP you can use as the basis for all your business …

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Shoestring Budget Startup

There are hundreds of thousands of people out there who are yearning to have their own business. But there's a big worry that stops them from ever getting started....

They think they can't afford it

The reality is that most people CAN afford to build an online business.


Because an online business is...

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    Low risk - You can test an idea for a business without a huge outlay of money
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    Flexible - You can change direction with your business quickly when you want to
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    Cheap - You can start an online business for as little as $100, and then spend more when you're ready

Don't lose out on the freedom of having your own business!

You will learn all the secrets of getting an online business started WITHOUT spending any more than they have to.

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Module 2: Website Essentials

Introduction to SEO and Keywords

Whether you have an offline or online businesses, you want more potential customers to find you.

Having a website and publishing content online in various places is a central factor in attracting prospects… if it shows up in search results.

And marketers who know how to apply Search Engine Optimization (SEO) tactics effectively are the ones who show up at the top of the list.

Does SEO seem like a tech geek's well-hidden secrets to you? Are you often confused and frustrated by all the terminology?

Fortunately, in this course we demystify SEO for you with the Introduction to SEO and Keywords.

By showing you the basic tactics to follow if you want to be found for specific search terms, you will get in front of more and more prospective customers.  They will see you as a valuable resource they can turn to for advice… and they'll be coming back to you for more.

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Strategic Website Content

You need to have a home for you business on the internet, and that's usually in the form of your own website. Except there's one little problem.....

Most websites turn people away rather than inviting them in.

You aren't doing this on purpose. You probably don't even realize it's happening.

On the other hand...

Business owners who approach their website content strategically know exactly what their visitors want.... and then they deliver it!

If you are focused on taking that approach with just a few critical pages, you'd see a huge difference in the results from your website.

Luckily, you can create the content for your site that will make the biggest impact on your business.

With the Strategic Website Content lessons, you'll learn exactly what you need to ask yourself and what you need to create for the 4 most important pages on your website.

And with a home on the web that welcomes prospects and builds relationships with you, you can finally see your business take off to new heights.

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Getting Started with Google Analytics

Most website owners, like yourself, have no idea how effective their websites are, or how well their pages are performing.

They're focused on getting their content out there and their sales pages published. And for many online business owners, that's a big achievement all on its own.

But no matter how time-crunched you are, if you aren't monitoring the results of your site, then you are probably wasting precious time.

Successful business owners who closely track their website performance are able to identify exactly where they should focus their efforts.

They track what's working and what is not working. And then they can make informed decisions about what to do next. That means less lost time and greater income.

Unfortunately, monitoring and understanding the analytics of a website can be confusing and overwhelming.

In this course you will learn the essential website analytics skills you need.  You will learn everything you need to know from how to set up the free Google Analytics code to analyzing your most important metrics, helping you get crucial insights about your business. Google analytics will no longer be a confusing program for you…. and you will make smarter decisions about growing your online business.

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Module 3: Marketing Essentials

From Values to Profit

Strong core values are the glue that holds together a business and allows it to both thrive in day-to-day circumstances and stay true to its unique mission over time. They lie at the heart of every successful business and they drive the actions and decisions of every area of its operations.

It's no exaggeration to say that having a well-defined set of core principles or values can be the key to whether a business succeeds or fails in the long term.

From Values to Profit – Defining the Principles that Drive Your Lasting Business Success is a 5-part course that gives teaches you how to identify the core values for your business, along with what you need to do to put yourself into action.

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Content Creation Mastery

Did you know that creating original content is one of the biggest challenges of nearly 70% of content marketers?

Not only that, but producing ENOUGH content is an even bigger challenge than producing ENGAGING content!

In this course you will tackle these challenges head-on.  By the time you've finished this course you will be able to:

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    Design your own content creation strategy
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    Identify the keys to becoming a content creation machine
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    Create 7 or more different pieces of original content….by the time you have finished the course!
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    Draft an editorial calendar for the next month

This is a program that's perfect for ANYONE who needs to create content on a regular basis for their business.

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The Importance of Having a Content Strategy

In this first module you learn why you need a well thought-out content strategy.  You will begin to see what a content strategy is a system for planning content creation, delivery, and management.  You will also take a look at the key factors that make up an effective content strategy before you dive in.

Keys to Becoming a Content Creation Machine

To do content marketing successfully, you have to pump out a great deal of content. In this module, you will learn what it takes to become a 'content creation machine,' producing original, interesting, and relevant content that's valuable to your readers on a steady basis. 

​Content Template – The List Post

People love lists. They present a great deal of information in a way that's easy to digest. It's also incredibly easy to create list posts. All you have to do is make a list and write a sentence or short blurb about each item, and then your list post is ready to publish.

Content Template – The Most Common Mistakes Post

The best articles are those that identify a problem and then offer a solution. ‘Most common mistakes’ articles are great because they do just that: identify common mistakes people make and then offer a solution, which is the right way to do a task. Common mistakes posts usually say something in the title like 'Common Mistakes You're Making' or 'Common Mistakes You Didn't Know' in order to add urgency to the situation. The reader then asks, 'Am I making these mistakes?'

​Creating High Quality Content through Curated News Stories

Curating news stories is a great way to create high-quality content without having to write it all yourself. Although you don't have to create your stories from scratch, there is a distinct skill to choosing the right stories and commenting on them. Curated news stories are great for your readers because they get to know what's going on in the world of your industry. You provide a go-to source of information for them.

​Easy Content Creation – Data to Infographic

A great way to create excellent content easily is to make infographics. An infographic is a graphic that displays data in an attractive, easy-to-digest way. Infographics are perfect for presenting statistics and other hard data that is difficult to convey using text alone. The data is visually represented so that it's easy to understand.

Content Template – The How-To Post

A very simple template for creating helpful content your audience will love is the how-to post. How-to articles are the most common, most shared, and most consumed information on the web. They're helpful to readers and they also show your expertise in your niche.

​Content Template – The FAQ Post

FAQ stands for 'frequently asked questions' and nearly every website on the Internet has one. These are the most common and basic questions people might ask about a certain topic. The FAQ lists these questions and provides short answers, sometimes with links to more detailed information. FAQs are very easy to create and helpful for readers.

Easy Content Creation – From Tips to Slides to Video

A great way to repurpose old content and create something totally new is to take tips and turn them into slides and videos. Not only does this provide an easy way to create fresh content, it also benefits your audience by giving them multiple ways to digest information. Some people would rather digest content through slides or video than text.

Creating your Editorial Calendar

By this module, you will have several content templates and easy content creation strategies under your belt and you're ready to start pumping out more content. There's just one more part of the puzzle missing: your editorial calendar. An editorial calendar is essential for planning your content strategy. It gives you a schedule for creating and posting your content.

Email Marketing Essentials

Why do you need to worry about the relationship you build with your email list? In the face of social media and all of the other new things popping up on the web, why would anyone still put their energy into email marketing?

According to Hubspot, there are 3.6 billion email accounts worldwide. General estimates put the number of email users at 2 billion worldwide (with additional accounts making the total higher). Compare this with the number of Facebook users, which is just shy of one billion. Facebook is, at the time of writing, the world's biggest social media platform. Yet its numbers still can’t hold a candle to email.
A study by research firm Radicati Group says that the number of new email accounts registered worldwide is exploding. It predicts that there will be over 4 billion email accounts by the end of 2014. It further predicts that this growth will surpass 5 billion by 2018.
Hubspot also reports that 91% of consumers check their email inboxes daily. It found that 74% of consumers prefer to get commercial messages through email as opposed to somewhere else, such as social media.
According to stats gathered by SalesForce, nearly half of all email list subscribers reported making one purchase per year through email messages.
Email marketing produces higher ROI than any other online marketing methods. It has a unique place in the world of online marketing strategies because it's so personal. This personal aspect is why email subscribers are so responsive.

Do any of these sound like you?

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    You have an email list, but haven’t really done much with it
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    You have a list, but feel like your subscribers barely listen to you
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    You want to ramp up your current email marketing efforts, but you think you just have to add more opt-ins
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    Your unsubscribe rate seems ridiculously high
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    You have a small list of subscribers and think you just have to grow it bigger before it can be profitable

This course covers the things you need to know to build the type of relationship with your email subscribers that leads to lasting loyalty and profits. We’ll cover both basic and some advanced strategies.

Each section comes with an assignment and worksheets, so that you can easily implement what you've learned. You’ll be completing those activities as you move through the program. By the end, you should already be well on your way to a strong relationship with the people on your email list.

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Module 4: Conversion Skills

Sales Funnel Magic

Sales funnels are the critical foundation for any marketer's success.

Most entrepreneurs and small business owners struggle to get past the feast or famine cycles in their sales.

If you are relying on trading time for money, then you are often too busy to spend much time marketing. And if you are relying on referrals or affiliates, then your income is dependent on someone else's schedule vs. your own needs.

But when you have an automated sales funnel set up, you can drive traffic to it and rely on a steady stream of leads and new customers every month.

Unfortunately, it's not as simple as setting up a lead magnet and a few email follow-ups. An effective funnel requires careful planning and thought to make sure it converts leads to customers.

In this course you will design your own online funnel and start building a predictable, reliable income…. that runs on auto-pilot.

NOTE: This is not a technical course. It is highly recommended that you also purchase our Automated Business Machine. Our Automated Business Machine product has all of the technical parts of your funnel and takes out any guess works on what programs to use and how to get them working together.  It also comes with it's own tutorials that are specific to the technical implementation of your automated business system.

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List Building Lead Magnets

Like the idea of marketing your business while you sleep?  Or while you're busy doing other things?

Email marketing is one of the easiest, hands-off ways to attract new clients and customers on autopilot. But there are a lot of moving parts that confuse people.

When it comes to building an email list, one of the most common questions you'll hear is,

“How can I get people to sign up for my list?”

The answer is to create a ‘lead magnet' or ‘opt-in gift' that you give to your subscribers for free – in exchange for their email address.

The next big question is, “What's the best lead magnet to create?”

Big or small? Report or checklist? Webinar or video?

The options are endless and people need your help to figure it all out.

That's where List Building Lead Magnets comes in.

In this course you will learn how to identify and create a lead magnet that will attract your ideal target customer. You learn the process of creating your ideal opt-in gift, including setting up the basics of your list-building funnel.

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Social Media Engagement Strategies

Most marketers fail miserably when they try to use social media to build their business.


Because they're focused more on themselves than their audience, and don't really understand what their followers want.

So they end up wasting time and money posting content or even paying for ads....

...without having anything to show at the end of the day but less money in the bank.

However, the social media marketers who see big success all have one thing in common:

They know how to engage their followers consistently, day in and day out.

Their followers get to know, like, and trust them through conversations and valuable content.

And when you have deeper relationships with your social media followers, you can effortlessly make more sales,

...without any 'in your face' promotion tactics.

In Social Media Engagement Strategies, you're going to be able build the type of engagement that leads to real results with your social media.

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Module 5: Next Level Skills

Facilitating with Confidence

Most group sessions, whether a workshop or a team meeting, are flat-out boring. The group leader tends to do most of the talking or 'presenting', while the participants try to stay awake or end up staring into space or multi-tasking on their phones.

And those participants are lucky to walk away with any kind of result. They might even forget what the session was about before they get back to their office!

But that all changes with a good facilitator.

When the session leader uses expert facilitation skills to generate discussion and participation, the whole atmosphere changes.

People become engaged with the content, share ideas, discuss insights,

...and get the results they need.

So why isn't everyone using facilitation skills?

Because it doesn't come naturally to most people. When you're the expert, your first instinct is to explain everything.

But people learn best and retain that information when they discuss ideas, ask questions, and explore the relevance to their own situations.

Then they walk away not only having internalized what they learned, but ready to implement it right away.

Luckily, anyone can learn the facilitation skills needed to run their group sessions more effectively.

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Launch Your Product Like a Pro

When you have a new product or service ready to launch, you can be sure you have invested a lot of time and money in it.

You are likely anxious that your hard work won't pay off, and you are not sure how to guarantee your product will be a success.

You may even be having nightmares that no one will buy it at all!

But with a clear, step-by-step launch process, you don't have to stress about what to do.

You just have to follow a checklist and make a few decisions, plan out everything, ...and then do it!

What needs to go on your launch checklist? What's the process to follow?

With this course on how to Launch Your Product Like a Pro, you will have all the detailed tasks you need to complete for a successful launch.

You will be able to sleep soundly, knowing you are on the right track for a profitable launch. And your business will take off to new heights when you have a proven formula for the future.

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The Emotional Intelligence Advantage

You, no matter what business you are in, may be incredibly smart.  Or you may have struggled in school. It doesn't matter.

Because having a high IQ doesn't mean you will achieve your goals.

In fact, it's not the 'smartest' people who succeed in this world.

It's the ones with the highest 'EQ' (Emotional Quotient) - otherwise know as Emotional Intelligence.

These are the people who can understand emotions and interact easily with others. They handle difficult situations tactfully and easily build relationships with new prospects.

Luckily, you don't have to be born with emotional intelligence to be good at it.

In this course you learn how to develop the 4 core behaviors of emotional intelligence that will help you reach your goals and potential. 

You will see a huge difference in all your relationships. And your business can finally take off to new heights as a result.

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What Others Others Have To Say...

See what others have to say about our training and coaching programs.  Our team has collectively helped over 1375 businesses get over their marketing and automation hurdles and on the path to success.

 Chris Thompson 



I met Rich at the 2015 Traffic and Conversion Summit hosted by Digital Marketer. At the time my entire business was built upon very poor and simplistic email marketing and e-commerce. Rich put me onto Infusionsoft and gave me all of the necessary training to feel like an advanced user in just a few months.  Because of regular coaching interaction with Rich and his team, I’ve been able to execute growth and automation plans that I never would have figured out on my own.  The result? My business is about 3 times larger than it was in 2015.  I highly recommend Rich and the TAG team as a resource to tap into. I love feeling like I have true knowledge, experience and proven plans to continue growing the business.


I wanted to thank you for the advice you have given me so far. Not only with Infusionsoft, but helping me to move our overstock through Amazon has been a complete lifesaver. To think that the amount of money being transferred into my bank account every two weeks, I have no idea where we would be if you hadn't taken the time to explain the benefits of FBA and selling on Amazon in general to me. Being a very young entrepreneur, I have had quite a few people take advantage of me and had consultants who were completely useless. It's so refreshing that from our two conversations already I have been able to actually make money as opposed to just wasting it.

 Rachel Avery 

 Founder -

 Wes Schaeffer 

 Founder -


I hate to divulge my secrets because, well, they're secret! But the Small Business Community is my secret weapon when it comes to technology, Infusionsoft strategizing, and just bouncing ideas off of guys like Rich Thurman when it comes to simplifying the complex in this ever-changing, accelerating world of gizmos and gadgets, add-ons and plugins...

Business Booster Academy

Trouble getting things done with your email marketing?  Get on the court training...

Finally, a community and course that is committed to giving you all the information that you need to get your business started, or take your existing business online! The Business Booster Academy consists of 5 modules with a total of 15 courses that are updated continuously and never outdated.

Trough your participation in the academy and its community you will have mastery in... 

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    Define your Business Niche that works for you
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    Create your Unique Value Proposition and set yourself apart form your competition
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    Operate your business on a Shoestring Budget and increase your bottom-line
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    ​​Utilize SEO and Keywords to drive more leads and customers to your door
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    Build a Strategic Website with key content that increases engagement with your leads and converts customers
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    Harness Google Analytics to drive key business decisions that will help you grow
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    Generate your Core Business Values that will ultimately drive your business
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    Master Content Creation and consistently bring in new leads and educate your customers
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    Implement Email Marketing to increase your marketing ROI and grow your bottom-line
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    Deploy Sales Funnel Magic and make money while you sleep
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    Construct List Building Lead Magnets to grow your prospect and customer lists and increase sales
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    Exploit Social Engagement Strategies to build your business
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    Facilitate with Confidence and create lasting bonds and engagement with customers and prospects
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    Launch your Product Like a Pro with confidence and peace of mind that everything will turn out successful
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    Leverage the Emotional Intelligence Advantage and make a huge difference in all your relationships and have your business take off to new heights

Yours for just $197/m

Get Started Now


My guarantee to you is that you will learn something and you will get closer to achieving your goals.Otherwise, We will refund your money.

If you purchase Business Booster Academy and are not completely satisfied, simply contact us within 30 days from the date of purchase and we will give you a full refund.  No questions asked.  

Of course I cannot guarantee you will achieve your goals because I can’t guarantee what you do when we’re not working together, and I can’t guarantee that your goals are achievable or that you have the necessary skills, patience or determination to keep going.  For what it’s worth, I’ve never had to honor this guarantee.