Finally, a community and course that is committed to giving you all the information that you need to get your business started, or take your existing business online! The Business Booster Academy consists of 5 modules with a total of 15 courses that covers everything from selecting what business niche you should be in, defining your unique value proposition to set you apart from your competition, how to run your business on a shoe string budget, how to use SEO and keywords to your advantage, what strategic website content you need, how to setup up analytics so you are making decisions from real data, email marketing and conversion funnels, launching products and how to take advantage of emotional IQ. And this is not all of it...
Business Booster Academy consists of 5 key modules each with three main lessons that will enhance your knowledge, give you assignments, and make significant progress in achieving your goals!
One of the biggest keys to a business's success starts with identifying a specific section of a market where you can add value.
And if you are newbie entrepreneurs or are having trouble competing in your market, you know that identifying your niche is a major headache.
People who have the greatest success are those who take the time to make sure their niche has long-term profit potential AND is a niche they'll stick with. Luckily, this course is a step-by-step process that anyone can implement, and which we teach you in Niche Market Match.
The Power of the Niche
You will learn the benefits of uncovering a profitable niche that you can pursue for years to come, so that you will be motivated to go through the entire course.
Explore Your Best Business Options
Learn to think deeply about your skills/interests and where there are opportunities, so you can start seeing all your niche possibilities
Evaluate the Potential for Success in Your Niche
Learn the essential tactics for evaluating niche ideas, so that you will know whether you can compete and be profitable
Niche it Down (Narrow Your Business Focus)
Learn the importance of knowing your customers and diving deeply into a niche, so you will be able to uncover profitable micro-niche opportunities
Refining Your Niche Over Time
You will learn the methods for monitoring your niche, so that you won't get stuck in the past as your niche changes over time
Create Your Action Plan
You will create your action plans for moving forward, so you will be ready and motivated to implement everything you learned immediately after you complete the course.
You’ve heard it over and over again. If people don’t have a good reason to buy from you instead of your competitors, your business may be doomed from the start. Don't let that happen to you!
With our five-part “Unique Value Proposition” training program, you'll be able learn the basic steps of creating your own UVP. And by the time you're done, you will have drafted a UVP you can use as the basis for all your business …
What Is a Unique Value Proposition and Why Do You Need One?
You will learn that a unique value proposition (UVP) is a statement that explains how your business is different from everyone else's in the market and how it tells your customers how you can better meet their needs and what makes you special.
Understanding Your Target Market
In this module you will learn how to create a winning UVP while understanding the people in your target market at an individual level.
Spying on Your Competitors
You will focus and learn about one of the key elements of a good UVP and how you find out what you need to know about what your competitors are offering so that you can offer something that’s more attractive or valuable for your target market.
Develop a Product that Blows Away the Competition
In this module you learn that a unique value proposition is only going to get you so far if you don't have a great product behind it. You will learn what it takes to have your product to live up to the promise of your UVP, surpassing other products on the market and providing the customer with unique benefits.
Create Your Unique Value Proposition
With all the other modules complete, you now have all the knowledge you need to write a first draft of your UVP and in this module this is what you will be doing. You will put all your research together and create a unique value proposition that tells your laser-targeted market why they should buy from you.
There are hundreds of thousands of people out there who are yearning to have their own business. But there's a big worry that stops them from ever getting started....
They think they can't afford it
The reality is that most people CAN afford to build an online business.
Because an online business is...
Don't lose out on the freedom of having your own business!
You will learn all the secrets of getting an online business started WITHOUT spending any more than they have to.
Why Take Your Business Online?
You'll start by discovering the massive benefits of having an online business and why it’s a great way to achieve your financial goals without having to risk your life savings, or even much money at all.
Good Business Strategy and Planning to Keep Your Costs Low
Keeping your expenditure down starts with good business planning. In this lesson, you'll learn about the exact planning steps you need to take, including market research to perform and how to select the right business model for your skills and personality.
Building Your Online Business on a Budget
So how much do you really need to spend to get started? In this lesson, we break it all down and go through the essential expenses you need to budget for. You'll even learn one type of expense that most people don’t plan for but should!
Popular Tools for Building Your Business on a Tight Budget
It’s easy to get sucked into paying too much for business tools that promise incredible results. Most of the time, you just don’t need to invest in any of those. In this lesson, you'll learn about some free, low-cost, and scalable tools to keep start-up and ongoing costs low.
Strategies to Keep Your Online Business Running on a Budget
It’s also easy for costs to get out of control quickly when you get started and see all the great opportunities out there. In this lesson, you will learn the strategies that successful online start-ups use to maximize their profitability while growing their business on a tight budget.
Create Your Action Plan
By this point, learned a multitude of ways for getting on online business off to a fast start with minimal cost. In the concluding lesson, you’ll spend time putting it all together by identifying your next steps and what you need to get started.
Whether you have an offline or online businesses, you want more potential customers to find you.
Having a website and publishing content online in various places is a central factor in attracting prospects… if it shows up in search results.
And marketers who know how to apply Search Engine Optimization (SEO) tactics effectively are the ones who show up at the top of the list.
Does SEO seem like a tech geek's well-hidden secrets to you? Are you often confused and frustrated by all the terminology?
Fortunately, in this course we demystify SEO for you with the Introduction to SEO and Keywords.
By showing you the basic tactics to follow if you want to be found for specific search terms, you will get in front of more and more prospective customers. They will see you as a valuable resource they can turn to for advice… and they'll be coming back to you for more.
How Search Engines Work
You will learn how search engines like Google work, including crawling and indexing and how they provide the search results. You will also learn what is a keyword and why backlinks are important and how ranking is determined.
Why SEO is Necessary
Here you will take a deep dive into important SEO Factors, including the 12 search engine ranking factors that will make all the difference in your rankings.
Designing Your Content with Search Engines in Mind
In this lesson you learn to write for human beings first and how to strategically use HTML and good link structure, plus other design considerations.
How to Perform Keyword Research to Find the ‘Right' Keywords for Your Content
Here you learn what a longtail key word is and why they are important for your ranking. You will also learn how to perform keyword research and how to target the "right" keyword and figure out keyword values.
Measuring and Tracking Your Efforts
Likely the most important lesson, here you will learn what to track, how to track your traffic sources and separate your traffic by search engine. Will also learn how to define search for keywords, track conversion rates and links.
You need to have a home for you business on the internet, and that's usually in the form of your own website. Except there's one little problem.....
Most websites turn people away rather than inviting them in.
You aren't doing this on purpose. You probably don't even realize it's happening.
On the other hand...
Business owners who approach their website content strategically know exactly what their visitors want.... and then they deliver it!
If you are focused on taking that approach with just a few critical pages, you'd see a huge difference in the results from your website.
Luckily, you can create the content for your site that will make the biggest impact on your business.
With the Strategic Website Content lessons, you'll learn exactly what you need to ask yourself and what you need to create for the 4 most important pages on your website.
And with a home on the web that welcomes prospects and builds relationships with you, you can finally see your business take off to new heights.
Determining the Key Pages for Your Website
You'll start by learning the critical pages needed for any business website. Your #1 goal should be to better attract and engage your visitors, so you eventually convert those visitors to loyal customers. You’ll be learning the exact questions to ask yourself in order to make strategic website content decisions that lead to results.
Create a First-Rate Home Page
Here we show you how to outline a plan for a top notch website Home Page. You'll learn a process to follow that will tell visitors who you are, what you offer, and how you will assist your visitors in meeting their goals or answering their questions. Your websites need to give visitors exactly what they need to know to spark their curiosity and continue to other pages on the site.
Design Your Captivating About Us Page
In this lesson, you’ll learn the key components for creating an ‘About’ page that draws in and engages your website visitors, so that you can start to form a rapport with prospects and build a trusting relationship. This is often the first page that people will go to on a website!
Begin with Your Start Here Page
Many people ignore the needs of first-time visitors to their site, so in this lesson you'll learn a simple process for creating a Start Here or Welcome page that can give you a big advantage over your competitors. Your Start Here page will show first-time visitors that they’re in the right place, organize the website for them, and help new visitors find the most important information that meets their needs.
Create a Magnetic Blog That Keeps Readers Coming Back
Blogs are a terrific way to build your reputation as an influencer, improve your search engine results, and gather leads who you can convert to customers. In lesson 5, you’ll learn how to outline a plan for a Blog page (or section of your site) that invites visitors to read more, expands your authority, and brings in more site traffic.
Additional Critical Website Pages to Include
Having learned about the 4 most important website pages by this point, there are other critical pages to include too. In this lesson, you’ll explore the ones that every high-converting website needs for meeting customer demands and business goals, as well as pages that are specific to different types of businesses.
Best Practices to Consider When Writing Your Website Content
By this point, you’ve learned all about the most important website pages and what to include on each. In module 7, you’ll learn some proven best practices for actually writing the page content, so that it’s compelling AND user-friendly. These are simple guidelines that anyone can follow, even if you are not professional writer.
Create Your Action Plan
In the concluding lesson, you’ll spend time put it all together. You will identify your next steps for creating or revising your website so that it attracts and engages visitors while strengthening customer relationships. And, you will put together an action plan and deadlines for getting it done.
Most website owners, like yourself, have no idea how effective their websites are, or how well their pages are performing.
They're focused on getting their content out there and their sales pages published. And for many online business owners, that's a big achievement all on its own.
But no matter how time-crunched you are, if you aren't monitoring the results of your site, then you are probably wasting precious time.
Successful business owners who closely track their website performance are able to identify exactly where they should focus their efforts.
They track what's working and what is not working. And then they can make informed decisions about what to do next. That means less lost time and greater income.
Unfortunately, monitoring and understanding the analytics of a website can be confusing and overwhelming.
In this course you will learn the essential website analytics skills you need. You will learn everything you need to know from how to set up the free Google Analytics code to analyzing your most important metrics, helping you get crucial insights about your business. Google analytics will no longer be a confusing program for you…. and you will make smarter decisions about growing your online business.
Monitoring Analytics Leads to Growth
In this module you will learn what Google Analytics is and why you need it. This module sets the context and foundation for the rest of the course.
How to Set Up Google Analytics on Your Website
In this module you will walk through how to create a google account, sign up for and install Google Analytics, how to install Google Analytics on your website.
Setting Up Your Dashboard and Terms Your Need to Know
In this module key terms are defined giving your a deeper context of what, how, and why to setup customized dashboards so you can maximize your online business.
The Top 8 Google Analytics Reports
Different businesses have different analytical needs. The owner of an established e-commerce site will be studying different metrics and dimensions than a blog owner who simply wants to build his or her brand. However, there are some Google Analytics reports which are important regardless of what type of business you are running. In this module the 8 GA reports that are vital for new small business owners and veterans alike are revealed.
How To Create Goals and Content Experiments
In this module you will learn the importance of A/B split testing and how to setup content experiments in Google Analytics.
Using Analytics to Improve Your Marketing
In this module you learn how to use the information gathered in Google Analytics to make your business more productive, efficient, and successful.
In this module you will begin to put everything together and start planning the future growth of your business and using Google Analytics to continually monitor and measure your progress.
Strong core values are the glue that holds together a business and allows it to both thrive in day-to-day circumstances and stay true to its unique mission over time. They lie at the heart of every successful business and they drive the actions and decisions of every area of its operations.
It's no exaggeration to say that having a well-defined set of core principles or values can be the key to whether a business succeeds or fails in the long term.
From Values to Profit – Defining the Principles that Drive Your Lasting Business Success is a 5-part course that gives teaches you how to identify the core values for your business, along with what you need to do to put yourself into action.
The What and Why of Core Business Values
In this module and course you will learn the importance of core values with real-life examples that show why defining them is critical. You will learn how to identify your own business core values and communicate them to everyone associated with your business as well as strategies to help you implement your values to make sure your business stays on track.
What Do Core Values Look Like?
You will learn that it's far easier to define your own core values when you can see how others have defined theirs. In this module, you'll see multiple examples of core values from real companies and this will help to give you ideas for the next module, where you'll start brainstorming your own values.
Identifying Your Personal Values
Since company values come largely from the personal values of its founder or leader, it's useful to first identify your own personal values. Once you know what's most important to you, you can use those values to help guide you in choosing your company's most important values.
Identify the Values that will Drive Your Business
The next step is to take your personal core values and see how they translate into corporate values that you can use for your business, or if they can carry over at all. You'll do the same brainstorming process as you did in the last module, but these will be related to your business. You'll use your personal core values as a base, but that will be discussed below. First, it's important to consider what core business values ARE and ARE NOT.
Putting Core Business Values into Action
Not only is it essential that you define and have core values, but also that you put them into action in your business. The final step here is to identify how each area of your business will embody its values.
You will take the four categories that were outlined in previous modules and for each part of your business, you're going to consider actions you can take to make sure its values are an integral part.
Did you know that creating original content is one of the biggest challenges of nearly 70% of content marketers?
Not only that, but producing ENOUGH content is an even bigger challenge than producing ENGAGING content!
In this course you will tackle these challenges head-on. By the time you've finished this course you will be able to:
This is a program that's perfect for ANYONE who needs to create content on a regular basis for their business.
The Importance of Having a Content Strategy
In this first module you learn why you need a well thought-out content strategy. You will begin to see what a content strategy is a system for planning content creation, delivery, and management. You will also take a look at the key factors that make up an effective content strategy before you dive in.
Keys to Becoming a Content Creation Machine
To do content marketing successfully, you have to pump out a great deal of content. In this module, you will learn what it takes to become a 'content creation machine,' producing original, interesting, and relevant content that's valuable to your readers on a steady basis.
Content Template – The List Post
People love lists. They present a great deal of information in a way that's easy to digest. It's also incredibly easy to create list posts. All you have to do is make a list and write a sentence or short blurb about each item, and then your list post is ready to publish.
Content Template – The Most Common Mistakes Post
The best articles are those that identify a problem and then offer a solution. ‘Most common mistakes’ articles are great because they do just that: identify common mistakes people make and then offer a solution, which is the right way to do a task. Common mistakes posts usually say something in the title like 'Common Mistakes You're Making' or 'Common Mistakes You Didn't Know' in order to add urgency to the situation. The reader then asks, 'Am I making these mistakes?'
Creating High Quality Content through Curated News Stories
Curating news stories is a great way to create high-quality content without having to write it all yourself. Although you don't have to create your stories from scratch, there is a distinct skill to choosing the right stories and commenting on them. Curated news stories are great for your readers because they get to know what's going on in the world of your industry. You provide a go-to source of information for them.
Easy Content Creation – Data to Infographic
A great way to create excellent content easily is to make infographics. An infographic is a graphic that displays data in an attractive, easy-to-digest way. Infographics are perfect for presenting statistics and other hard data that is difficult to convey using text alone. The data is visually represented so that it's easy to understand.
Content Template – The How-To Post
A very simple template for creating helpful content your audience will love is the how-to post. How-to articles are the most common, most shared, and most consumed information on the web. They're helpful to readers and they also show your expertise in your niche.
Content Template – The FAQ Post
FAQ stands for 'frequently asked questions' and nearly every website on the Internet has one. These are the most common and basic questions people might ask about a certain topic. The FAQ lists these questions and provides short answers, sometimes with links to more detailed information. FAQs are very easy to create and helpful for readers.
Easy Content Creation – From Tips to Slides to Video
A great way to repurpose old content and create something totally new is to take tips and turn them into slides and videos. Not only does this provide an easy way to create fresh content, it also benefits your audience by giving them multiple ways to digest information. Some people would rather digest content through slides or video than text.
Creating your Editorial Calendar
By this module, you will have several content templates and easy content creation strategies under your belt and you're ready to start pumping out more content. There's just one more part of the puzzle missing: your editorial calendar. An editorial calendar is essential for planning your content strategy. It gives you a schedule for creating and posting your content.
Why do you need to worry about the relationship you build with your email list? In the face of social media and all of the other new things popping up on the web, why would anyone still put their energy into email marketing?
According to Hubspot, there are 3.6 billion email accounts worldwide. General estimates put the number of email users at 2 billion worldwide (with additional accounts making the total higher). Compare this with the number of Facebook users, which is just shy of one billion. Facebook is, at the time of writing, the world's biggest social media platform. Yet its numbers still can’t hold a candle to email.
A study by research firm Radicati Group says that the number of new email accounts registered worldwide is exploding. It predicts that there will be over 4 billion email accounts by the end of 2014. It further predicts that this growth will surpass 5 billion by 2018.
Hubspot also reports that 91% of consumers check their email inboxes daily. It found that 74% of consumers prefer to get commercial messages through email as opposed to somewhere else, such as social media.
According to stats gathered by SalesForce, nearly half of all email list subscribers reported making one purchase per year through email messages.
Email marketing produces higher ROI than any other online marketing methods. It has a unique place in the world of online marketing strategies because it's so personal. This personal aspect is why email subscribers are so responsive.
Do any of these sound like you?
This course covers the things you need to know to build the type of relationship with your email subscribers that leads to lasting loyalty and profits. We’ll cover both basic and some advanced strategies.
Each section comes with an assignment and worksheets, so that you can easily implement what you've learned. You’ll be completing those activities as you move through the program. By the end, you should already be well on your way to a strong relationship with the people on your email list.
What is an Email List and Why is it So Important?
Marketing methods come and go but there is one method that endures: the email list. In this module you will start to learn why Email marketing is still considered one of the most powerful ways to build a connection with your audience and that there are several reasons that this is the case.
The Keys to Using an Autoresponder Effectively
In this module you will learn what an autoresponder is and what it allows you to accomplish in growing your business quickly.
Getting People to Sign Up
In this module you will learn why it's important to give people a compelling reason to sign up.
The Importance of a Good Introduction
When loading up your autoresponder program with messages for your list, you should give special consideration to the first message you send. In this module you will cover what items should be in your introduction series.
Providing Valuable Information to Your List
The strength of your list is the value it offers its subscribers. In this module you will learn how to create value so there is a reason for signing up, staying subscribed, reading your messages and taking action on them.
What Your Subscribers Want
The key to building a successful relationship with your list is to understand what your subscribers want and to give it to them. In this module you will cover what keeps them tuned in and reading your messages. You will learn the difference between what you think is interesting to your subscribers, and what they actually want.
How to Keep Your Subscribers Tuned In
It's not terribly hard to get people to sign up to a list, but the real challenge is to keep subscribers interested and coming back for more so that you can build a relationship with them. In this module you will cover ways that you can keep them tuned in.
Engage With Readers
In this module you will begin to put everything together and start planning the future growth of your business and using Google Analytics to continually monitor and measure your progress.
Reaching Your Subscribers Outside of Your List
It's important to make contact with your subscribers other places outside of your email list. In this module you will learn how to create a a stronger bond seeing you as a real person and not just a faceless someone who sends them email messages. You will learn how to take advantage of opportunities to share additional content with them outside of your list, and further brand yourself as an authority and cement your relationship with your subscribers.
Passive and Active Income from Your Email Marketing
The dream of any email marketer is to make a passive income from their list. In this module you will cover the different types of income between active and passive income.
Your Action Plan
In this module you will take everything you have learned and worked through during the activities and take your email marketing to a whole new level by building a strong, lasting relationship with your list based on trust and authority.
Sales funnels are the critical foundation for any marketer's success.
Most entrepreneurs and small business owners struggle to get past the feast or famine cycles in their sales.
If you are relying on trading time for money, then you are often too busy to spend much time marketing. And if you are relying on referrals or affiliates, then your income is dependent on someone else's schedule vs. your own needs.
But when you have an automated sales funnel set up, you can drive traffic to it and rely on a steady stream of leads and new customers every month.
Unfortunately, it's not as simple as setting up a lead magnet and a few email follow-ups. An effective funnel requires careful planning and thought to make sure it converts leads to customers.
In this course you will design your own online funnel and start building a predictable, reliable income…. that runs on auto-pilot.
NOTE: This is not a technical course. It is highly recommended that you also purchase our Automated Business Machine. Our Automated Business Machine product has all of the technical parts of your funnel and takes out any guess works on what programs to use and how to get them working together. It also comes with it's own tutorials that are specific to the technical implementation of your automated business system.
What is a Sales Funnel and Why is it Important for Your Success?
The term 'sales funnel' is an important concept for all types of businesses. In this module you will learn what a sales funnel is and what a sales funnel is not, why businesses use sales funnels, and discover different examples of sales funnels.
The Key Components of an Effective Sales Funnel
For a sales funnel to work, a few key elements must be in place. In this module you will learn to consider the offers you make. You will also learn how to decide the ways in which you will keep in touch with your prospects and further qualify them.
Ideas for Your Sales Funnel
All sales funnels have the same basic shape and characteristics – wide at the entry point and gradually narrowing as the prospect moves through it. In this module you will learn the different options when it comes to working out the specifics of your sales funnel.
What are the Best Types of Opt-In Offers?
The opt-in offer is the entry-point of your sales funnel, where people first provide some contact details and show initial interest. In this module you will begin considering what type of product to offer as an opt-in incentive, you have unlimited options.
The Entrance to Your Sales Funnel – The Opt-in Page
Your opt-in page is absolutely critical because it is the entryway to your sales funnel. In this module you will learn what draws the attention of your visitors and calls them to action.
What are One-Time Offers and How Do They Work?
In this module you will learn about one-time offers and how when they are early in your sales funnel it is an excellent way to qualify prospects from the outset.
Email Follow-ups – What to Send to Your List
Getting people to sign up on your list is an important first step, but it's only the beginning of a successful sales funnel. In this module you will learn how to successfully market to them and transform them from prospects into customers.
What Products Should You Promote in Your Follow-ups?
Follow-up emails to your subscriber list are all about building relationships and qualifying them as buyers. In this module you will learn the best ways to actually convert your prospects to customers.
Is Your Sales Funnel Working for You?
For a sales funnel to be effective and efficient, it needs to be carefully tracked and measured. In this module you will learn how to use effective tracking and measuring so you can see exactly what's working and what isn’t, and what areas of the funnel need to be tightened up.
The Best Tools for Creating a Sales Funnel
When it comes to creating the perfect sales funnel, you don't have to do everything yourself. In this module you will learn about special tools that can help to make it easier to automate, integrate, and analyze.
Like the idea of marketing your business while you sleep? Or while you're busy doing other things?
Email marketing is one of the easiest, hands-off ways to attract new clients and customers on autopilot. But there are a lot of moving parts that confuse people.
When it comes to building an email list, one of the most common questions you'll hear is,
“How can I get people to sign up for my list?”
The answer is to create a ‘lead magnet' or ‘opt-in gift' that you give to your subscribers for free – in exchange for their email address.
The next big question is, “What's the best lead magnet to create?”
Big or small? Report or checklist? Webinar or video?
The options are endless and people need your help to figure it all out.
That's where List Building Lead Magnets comes in.
In this course you will learn how to identify and create a lead magnet that will attract your ideal target customer. You learn the process of creating your ideal opt-in gift, including setting up the basics of your list-building funnel.
What is a Lead Magnet
In this first module you learn what is a lead magnet, the key parts of the lead magnet funnel, and what a lead magnet looks like.
Start with the End in Mind: Define Your Goal
In this module you will learn to create an effective lead magnet and why it is important to know what your goal is for those email addresses that you’ll collect.
Define Your Ideal Customer
Everything you do in business should start with answering the question: “Who is my ideal customer?” In this module you will look at how knowing your ideal customer is one of the most important aspects of marketing that exists and how it relates to how you create products and services that truly resonate with people.
Pick the Topic for Your Lead Magnet
In this modules you will narrow down some ideas for creating a lead magnet that will get results. You will learn the two key questions to ask yourself about your audience.
Pick the Best Format for Your Lead Magnet
In this module you will learn how to determine the right format in which to deliver your lead magnet.
Create Your Lead Magnet
In this module you will start to bring everything together and finally start drafting your first lead magnet.
Create a Compelling Opt-In Page
In this module you will learn what to consider when designing your opt-in page. You will also learn the best practices to follow that are proven to have high conversion rates from visitor to subscriber.
Lead Magnet Delivery Systems
In this module you will learn how to decide on how you will deliver your lead magnet to your audience.
Write Your Follow-up Emails
In this module you will learn the most important parts of creating a lead magnet follow up.
Promoting your Lead Magnet
In this module you will learn the fun part of making a lead magnet, which includes creating a marketing strategy, using your website and blog, social media, email marketing, and paid advertising.
Evaluate Your Lead Magnet Results
In this module you will learn how to check your metrics to ensure that your lead magnet is making the difference and that your business is growing.
During the entire course you have learned how to create your ideal lead magnet and all the different pieces you need to put in place. In this module you learn how to start building a targeted email list for a specific goal, putting it all together.
Most marketers fail miserably when they try to use social media to build their business.
Because they're focused more on themselves than their audience, and don't really understand what their followers want.
So they end up wasting time and money posting content or even paying for ads....
...without having anything to show at the end of the day but less money in the bank.
However, the social media marketers who see big success all have one thing in common:
They know how to engage their followers consistently, day in and day out.
Their followers get to know, like, and trust them through conversations and valuable content.
And when you have deeper relationships with your social media followers, you can effortlessly make more sales,
...without any 'in your face' promotion tactics.
In Social Media Engagement Strategies, you're going to be able build the type of engagement that leads to real results with your social media.
Choose Your Social Media for Maximum Engagement
In this module you will learn the importance of engaging with your social media followers and how it can give you a tremendous competitive advantage while building a loyal customer base. You will learn the top 7 social platforms and how they’re different from each other. And then you will pick out the top 3 platforms that you will focus on for your own social media efforts.
Set Up Your Social Media Profiles to Encourage Engagement
In this module, you will learn how to refresh and optimize your social media profiles so that you are not just a face or logo, but a person who followers want to engage with. Those first impressions can determine whether people want to take even a second glance at your profile or group. We also reveal some tips about a few special features in Facebook (Groups) and LinkedIn (Groups and Posts) that you should consider for taking your engagement to the next level.
Create Content That Encourages Engagement
This module dives into the really fun stuff – creating, posting, and sharing content that builds more and more interaction with your followers. You will compare the old way vs. the new way of using social media, along with the top strategies for achieving your engagement goals. You will learn the best voice and tone to use in your social content, proper etiquette for encouraging engagement, and the most effective type and mix of content to post.
Implement Your Social Media Engagement Plan
In this module you will put everything together with your own personalized social media engagement plan, using all the strategies and tactics you have learned so far. We reveal the questions to ask yourself about your audience, so that you can provide the most engaging experience. We also share the best practices for timing of your posts on different social platforms. You will learn some time-saving strategies, so you are not spending all your time on social media. And finally, we discuss some metrics and tools you can use to make sure all your hard work is getting the engagement results you want. By the end of this module, your will have your own social media engagement strategy fleshed out and ready to implement, including ideas for content and a full Social Media Content Plan.
In this concluding module, you take all the work you have done in the course and identify your next steps, complete with to-do items and deadlines. By the time you are done, you will be ready and eager to implement your new social media engagement plans right away.
Most group sessions, whether a workshop or a team meeting, are flat-out boring. The group leader tends to do most of the talking or 'presenting', while the participants try to stay awake or end up staring into space or multi-tasking on their phones.
And those participants are lucky to walk away with any kind of result. They might even forget what the session was about before they get back to their office!
But that all changes with a good facilitator.
When the session leader uses expert facilitation skills to generate discussion and participation, the whole atmosphere changes.
People become engaged with the content, share ideas, discuss insights,
...and get the results they need.
So why isn't everyone using facilitation skills?
Because it doesn't come naturally to most people. When you're the expert, your first instinct is to explain everything.
But people learn best and retain that information when they discuss ideas, ask questions, and explore the relevance to their own situations.
Then they walk away not only having internalized what they learned, but ready to implement it right away.
Luckily, anyone can learn the facilitation skills needed to run their group sessions more effectively.
Introduction to Engagement and Facilitation
In the first module we discuss how facilitation skills differ from presentation skills. You will learn about Edgar Dale’s ‘Cone of Learning’ and see how people learn best, especially through discussion, so that you are ready to develop your skills as an expert facilitator.
Facilitation Skills for In-Person Workshops
In this module you will walk through how to run effective in-person workshops, which are a great way for small businesses to introduce themselves to new audiences, provide new income streams, and build relationships with current clients. We reveal the best practices for facilitating workshops that meet each participant's goals, so that your own students' are thrilled with their workshop experience.
Creating Engaging Webinars
Webinars provide many of the benefits of an in-person experience, but with the added ability to reach a more widespread audience at a lower cost. In this module you will learn how to gain control of an agenda, so that you can manage your audience size and mix without stress. We also reveal the best practices for webinar engagement, so that you can get the results that meet both your expectations and your own webinar goals.
Improve Your Conference Calls and Meetings with Better Engagement
Most small business owners have to run multiple meetings and conference calls, often on a regular basis. The meetings could be to resolve problems, manage team projects, or collaborate with their customers. In this module, you will learn how to make your meetings more productive, so that you can streamline your diary and stay on track with your goals without sacrificing interaction and engagement.
By this module, you will have all the information and tools you need to create an action plan for your workshops, webinars, and meetings. By completing the learning activities attached to every module, you'll have been guided step-by-step towards mastering facilitation skills. With your final action planning, you can feel confident in your ability to facilitate any kind of group session effectively - generating greater interaction, engagement, and participation each time.
When you have a new product or service ready to launch, you can be sure you have invested a lot of time and money in it.
You are likely anxious that your hard work won't pay off, and you are not sure how to guarantee your product will be a success.
You may even be having nightmares that no one will buy it at all!
But with a clear, step-by-step launch process, you don't have to stress about what to do.
You just have to follow a checklist and make a few decisions, plan out everything, ...and then do it!
What needs to go on your launch checklist? What's the process to follow?
With this course on how to Launch Your Product Like a Pro, you will have all the detailed tasks you need to complete for a successful launch.
You will be able to sleep soundly, knowing you are on the right track for a profitable launch. And your business will take off to new heights when you have a proven formula for the future.
Why Every Product Needs a Launch Process
In this first module we start out by showing you how effective launch planning will help you maximize sales, reduce stress, and avoid costly mistakes and technology problems. You will learn why most product launches fail and how you can make sure yours is a big success.
Steps for Success in the Product Pre-Launch Phase
In this module, we uncover the steps you need to take in your ‘pre-launch’ phase of the launch process. These are the actions that will ensure you get immediate sales, meet your timelines, and get your customers into a ‘buying mindset’ BEFORE you go live and start accepting orders. These are also the critical planning tasks that guarantee your sanity during the launch itself!
The Product Launch Phase
In this module, we dive into the actual launch phase, when your cart or doors open and you begin making sales. You will learn the success factors for a smooth and efficient launch, and also what it takes to maintain and build excitement that leads to greater sales throughout the launch.
Post Launch Priorities
Once the launch time ends, your customers' work is not over. In this module, you will learn the strategies that contribute to repeat sales, customer loyalty, and the increased success of future launches - so all your hard work will pay off over and over again.
Basic Product Launch Project Management 101
Every profitable launch relies on good organization skills. In this module, you will learn the best practices for managing your product launch, so that everything runs seamlessly, your customers are well taken care of, and no little detail is forgotten.
Creating Your Action Plan
By this module, you have seen the key tasks for every phase of your product launch process and you have started planning your next launch. In this concluding module, you will be guided through putting together a final action plan. You will be given more tips for effective launches, and you will identify your next steps for ensuring you have a launch formula you can use again and again in the future!
You, no matter what business you are in, may be incredibly smart. Or you may have struggled in school. It doesn't matter.
Because having a high IQ doesn't mean you will achieve your goals.
In fact, it's not the 'smartest' people who succeed in this world.
It's the ones with the highest 'EQ' (Emotional Quotient) - otherwise know as Emotional Intelligence.
These are the people who can understand emotions and interact easily with others. They handle difficult situations tactfully and easily build relationships with new prospects.
Luckily, you don't have to be born with emotional intelligence to be good at it.
In this course you learn how to develop the 4 core behaviors of emotional intelligence that will help you reach your goals and potential.
You will see a huge difference in all your relationships. And your business can finally take off to new heights as a result.
Introduction to Emotional Intelligence
In this first module we start by discussing exactly what Emotional Intelligence is and how it differs from IQ. You will learn the 5 core competencies (pillars) of EI, so that you see the massive positive impact it will have on your business success.
Test Your Emotional Intelligence
In this module, you will discover just how emotionally intelligent you are right now, so that you will know where to focus your efforts. You will complete several online assessments and reveal where your strengths and weaknesses lie when it comes to EI.
Apply EI Concepts to Increase Sales
In this module, you will learn how EI plays a role in how well you are able to bring in new prospects and convert those leads to customers. You will learn the key tips for applying EI to sales situations, and even provide ways to nurture EI behaviors in salespeople, so that sales increase in every part of your business.
Use EI To Enhance Leadership and People Management Skills
Regardless of the size of your business, you probably have to manage other people at some point – even if it’s just an outsourced freelancer. In this module, you will learn some best practices for developing your EI so that you can better motivate and lead employees and team members. These are great skills for personal relationships too!
By this module, you will have multiple tactics for improving your emotional intelligence and applying it in various areas of your business. In this concluding module, you will be gudied in putting it all together. You will identify your next steps and what you need to do to continuously improve your EI and realize all the growth potential and positive results EI will have on your business success.
See what others have to say about our training and coaching programs. Our team has collectively helped over 1375 businesses get over their marketing and automation hurdles and on the path to success.
I met Rich at the 2015 Traffic and Conversion Summit hosted by Digital Marketer. At the time my entire business was built upon very poor and simplistic email marketing and e-commerce. Rich put me onto Infusionsoft and gave me all of the necessary training to feel like an advanced user in just a few months. Because of regular coaching interaction with Rich and his team, I’ve been able to execute growth and automation plans that I never would have figured out on my own. The result? My business is about 3 times larger than it was in 2015. I highly recommend Rich and the TAG team as a resource to tap into. I love feeling like I have true knowledge, experience and proven plans to continue growing the business.
I wanted to thank you for the advice you have given me so far. Not only with Infusionsoft, but helping me to move our overstock through Amazon has been a complete lifesaver. To think that the amount of money being transferred into my bank account every two weeks, I have no idea where we would be if you hadn't taken the time to explain the benefits of FBA and selling on Amazon in general to me. Being a very young entrepreneur, I have had quite a few people take advantage of me and had consultants who were completely useless. It's so refreshing that from our two conversations already I have been able to actually make money as opposed to just wasting it.
Founder - thesaleswhisperer.com
I hate to divulge my secrets because, well, they're secret! But the Small Business Community is my secret weapon when it comes to technology, Infusionsoft strategizing, and just bouncing ideas off of guys like Rich Thurman when it comes to simplifying the complex in this ever-changing, accelerating world of gizmos and gadgets, add-ons and plugins...
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Finally, a community and course that is committed to giving you all the information that you need to get your business started, or take your existing business online! The Business Booster Academy consists of 5 modules with a total of 15 courses that are updated continuously and never outdated.
Trough your participation in the academy and its community you will have mastery in...
My guarantee to you is that you will learn something and you will get closer to achieving your goals.Otherwise, We will refund your money.
If you purchase Business Booster Academy and are not completely satisfied, simply contact us within 30 days from the date of purchase and we will give you a full refund. No questions asked.
Of course I cannot guarantee you will achieve your goals because I can’t guarantee what you do when we’re not working together, and I can’t guarantee that your goals are achievable or that you have the necessary skills, patience or determination to keep going. For what it’s worth, I’ve never had to honor this guarantee.