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Many times people subscribe to a mailing list and then immediately unsubscribe. Why do they do that? They do that for a variety of reasons – from not feeling like the content was directed toward them, to feeling like they get too many emails, or worse because they forgot they ever signed up due to the lack of emails and so many other emails. These nine tips will help you avoid all these situations.
Creating subscriber-friendly content is simple if you have done the work to understand who your audience is, and what they want. You can even use your autoresponder software to engage your members and ask them what they want. The more you can deliver what they want, the more successful you’ll be.
Rich Thurman’s passion is helping small businesses realize their full potential. With twenty years of real world experience in both small and large business, Rich has worked for and with both global industry leaders and small-town family-run storefronts.
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