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Understanding where your own audience is in terms of these trends is important. You can use Google Analytics to find out what devices your audience is using to consume your content. If you’ve had a drop in visitors the last year, consider whether or not it could be because your content is not useful, relevant, or available in all formats.
It’s your job as an industry insider to understand what is happening in terms of content consumption. Read industry news so that you can get a better understanding of what your audience is consuming and expecting from you. If you’re not sure, poll your audience and ask them directly what they want. You might be surprised at the answers.
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