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Small businesses already use a lot of native advertising and may not realize that they are doing so. But, when you do realize you’re using native advertising, the following are the different ways that small businesses can make use of it.
There are two different types of platforms that participate in native advertising:
There is really a third kind, which is a mixture of open and closed platforms. In fact most advertisers are more likely to use the hybrid form of native advertising over either open or closed.
Small businesses can use native advertising by taking advantage of the platforms available to promote posts and get new readers such as promoting posts via Outbrain.com. This is a system that places your content in front of millions of potential readers on different websites. When a reader sees your title, they click through to read the content at your website.
Small businesses can also promote the content themselves through platforms like YouTube for videos, Facebook with promoted posts, and Twitter with promoted tweets. The platform you want to use depends on your budget and what you are promoting. You can also purchase keywords on Google Ads or Bing Ads to take advantage of other people’s content so that your ad shows up native to their content.
Using all of these methods to promote your content is important. As a small business, just placing the content isn’t going to get enough views to make a difference for your business. While SEO and prolific content creation will do a good job promoting your business, the fact is that there are so many different websites out there that are a lot of noise that you need to overcome to promote your business. Native advertising is a great way to overcome that noise.
Rich Thurman’s passion is helping small businesses realize their full potential. With twenty years of real world experience in both small and large business, Rich has worked for and with both global industry leaders and small-town family-run storefronts.
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