Category Archives for Sales & Marketing

What Is Multi-Channel Marketing?

ut simply, multi-channel marketing is getting the message out about your products and services through many different methods. The goal of multi-channel marketing is to get the information into the hands of as many of your audience as possible. How many channels you use will depend on the ways in which you sell your products […]

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How to Start Your Social Media Consultant Business

n in-demand job or work-at-home career, the social media consultant might be known under different names such as social media specialist, social media manager, and others. However, typically consultants will tell a business what they need to do rather than perform the tasks themselves. A social media consultant might also have a staff that works […]

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Make Your Website Easier to Share on Social Media Sites

ne of the ways in which your website will become more popular and more known by your audience is through sharing on social media sites. The problem is, sometimes website owners make it difficult for their audience to share or engage. The following tips will make it easier for people to share your website. check […]

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How to Use Gated Content to Generate Leads

ated content is content that is only available to readers who agree to provide some information in exchange for reading the content. This could be an email address, cell phone number or other information. To use gated content for lead generation, it’s important that you understand which content is best to use this way and […]

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Does Your Website Reflect Your Unique Selling Proposition?

here is more to designing a website than putting up something pretty. Your website needs to speak to your audience in a way that describes your business to them in the words they would use. It should reflect boldly your unique selling proposition (USP). What Is Your USP?This is something you and only you can […]

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Analyzing Your Competition’s Social Media Efforts

ne the best ways to give your own business a boost is to check out your competition. Your competition, even if your business is more popular, can give you a lot of insight to your audience and how you can improve to make your business even more profitable. One way to do that is to […]

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Challenges of Multi-Channel Marketing

here is no question that multi-channel marketing offers a high return on investment. It doesn’t matter what your product is – if you’re not sending your message to multiple channels in multiple ways, you’re going to miss a large portion of your audience. Reaching more of your audience translates into higher profits. But, along with […]

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Writing Blog Posts That Promote Your Videos

fter creating your video, one of the very first things you should do to promote it is to write a blog post about your video. From there you can promote the blog post to all your social media networks, ask your friends to share it, and even use pay per click and other means to […]

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Yes – You Can Network Locally

  ven if you have an online business, you don’t need to overlook your local market. Networking locally might even be the very best way to jump-start your business. It doesn’t matter whether you’re selling a product or a service; there are people local to you who need what you’re offering. What’s more, it might […]

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Provide High Value to Visitors

 hen people search for information online, they look for about the same things that a search engine does. They do the search and then evaluate whether or not the information is authentic and useful to them. If you always seek to provide high value information to your visitors, you’’ll be a lot more likely to […]

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