Category Archives for Content Marketing

Pros and Cons of Native Advertising

ative advertising, like all advertising, has its pros and cons. The problem a small business has is that without advertising they can’t find all their customers. So, it helps to understand the pros and cons of each type of advertising. Pros of Native Advertising Better customer targeting – The fact that the ads run only […]

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Nine Tips to Create Subscriber-Friendly Content

any times people subscribe to a mailing list and then immediately unsubscribe. Why do they do that? They do that for a variety of reasons – from not feeling like the content was directed toward them, to feeling like they get too many emails, or worse because they forgot they ever signed up due to […]

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How to Write an Autoresponder Series That Sells

s you know, an autoresponder allows for you to send a series of pre-written emails to your list subscribers. Each person who subscribes to your mailing list will start at the beginning of the autoresponder series. For any series to work, it needs to be as good today as it will be good tomorrow. In […]

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How to Market to Those with Short Attention Spans

hey say that the attention span of the public, when it comes to grabbing their attention, is only eight seconds. The problem with short attention spans and content marketing is that usually it takes more than eight seconds for the user to click through to the content and start reading. But, there are ways to […]

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How to Deliver the Right Content at the Right Time across the Right Channel to the Right Audience

n order to win the content game, attract more customers, please the customers you already have, and ultimately improve your bottom line, the following rules of content use and creation make a lot of sense. Make Content Available across DevicesGone are the days when you could rest on your website not being responsive. You want […]

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Growing Trends of Content Consumption

nderstanding where your own audience is in terms of these trends is important. You can use Google Analytics to find out what devices your audience is using to consume your content. If you’ve had a drop in visitors the last year, consider whether or not it could be because your content is not useful, relevant, […]

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How Small Businesses Can Make Use of Native Advertising

mall businesses already use a lot of native advertising and may not realize that they are doing so. But, when you do realize you’re using native advertising, the following are the different ways that small businesses can make use of it. Making Use of Native Advertising Search ads – On your website you can place […]

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How to Use Gated Content to Generate Leads

ated content is content that is only available to readers who agree to provide some information in exchange for reading the content. This could be an email address, cell phone number or other information. To use gated content for lead generation, it’s important that you understand which content is best to use this way and […]

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Challenges of Multi-Channel Marketing

here is no question that multi-channel marketing offers a high return on investment. It doesn’t matter what your product is – if you’re not sending your message to multiple channels in multiple ways, you’re going to miss a large portion of your audience. Reaching more of your audience translates into higher profits. But, along with […]

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Provide High Value to Visitors

 hen people search for information online, they look for about the same things that a search engine does. They do the search and then evaluate whether or not the information is authentic and useful to them. If you always seek to provide high value information to your visitors, you’’ll be a lot more likely to […]

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