One of the most important assets you have is your current customers. It’s much less expensive to keep your current customers and turn them into repeat customers than it is to go out and find more customers. This is not to say you should not keep marketing to find new customers, but you should do […]Keep reading . . .
n business, we are trained to network. You have learned to network with influencers, network with movers and shakers, and network with those in the know. That’s all good advice. But, sometimes what’s left out is the importance of networking with your peers. Your peers are people at about the same level of education and […]Keep reading . . .
our competition delivers a similar product to yours, to the same audience as you do. Studying your competition will help you deliver a better product or service to your audience than if you don’t know anything about them. Your business will improve by the act of studying your competition. How Are They Different from You? […]Keep reading . . .
ou hope your website conveys certain values and ideas to your audience such as: check You’re a professional check You can do what you say you can do check You care about your audience’s needs But, so often web design is sadly deficient in projecting these ideas. Business owners make mistakes designing their websites by […]Keep reading . . .
here is no way around it; content is the king of marketing. This is true for online marketing as well as offline marketing. It’s been true as long as marketing has been in existence. The only difference is that there are now more ways to get the information (content) out to your audience, and more […]Keep reading . . .
reating websites that get results if you’re not a web designer can be done with the technology available today. You can use website builders, and even self-hosted WordPress to do it yourself. However, if you really want to leverage other people’s time so that you can create a balanced and viable business for yourself, you […]Keep reading . . .
tudying your competition is necessary for many reasons; one of those is to enable your products and/or services to be different from theirs. If you don’t know for sure what they are offering then you won’t be able to be very different. Product differentiation is an essential component in being competitive today. check Identify Gaps […]Keep reading . . .
hile you must network to take your business to the next level, there are some things you can to do ensure that you attend the right networking events. After all, most events cost a lot of time and money. Therefore, it’s imperative to choose the right type of event so that you can make the […]Keep reading . . .
he more you learn about marketing, the better you’re going to become at it – provided you know how to take what you learn and turn it into a system. Every time you do something you will become better if you know how to evaluate success. Here’s how to create more efficient marketing systems. check […]Keep reading . . .
on’t let a little competition scare you away from a business you love and a niche you can excel in. Instead, let the competition be your motivation to do even better for your audience than you do today. If you try to be a little better each day, always putting your customer first, it won’t […]Keep reading . . .