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Spiffy is a must have tool if you are serious about conversion optimization AND you use Infusionsoft. What most people do not understand is that there is a difference between “mobile friendly” and “mobile optimized.” The truth is that Infusionsoft order forms are only “mobile friendly,” so there are many elements that while they show up on the mobile browser, they are hard to click, see, and use. This leads to a poor mobile experience and will hurt your conversions.
In today’s world, there are more and more people using mobile devices for everything. Don’t believe me? Are you using your phone to read this article right now? If you are not, I bet you that your phone is with-in arms reach right now. I would even bet you that your phone is with-in arms reach when you are sleeping!
What Spiffy does is actually pretty cool and Infusionsoft originally instead wasn’t even possible…in fact, a lot of people said that it wasn’t possible. Well, what is it doing? What Spiffy does is uses JQuery client-side scripting to re-render the entire HTML DOM so that it is mobile compliant, giving a seamless end-user experience on both desktop and mobile devices. It’s awesome because you as the user can just WYSIWYG your order form and have it load on any device just as you want it with-out having to do any coding AND having the order page hosted by Infusionsoft so that you are compliant with all the PCI, and other merchant rules that we all have to follow.
I have tested with many different projects and every time, Spiffy has made all the difference in increasing conversions. I use Spiffy for all my order forms and I require all my clients to use it as well.
You can check out Spiffy here: http://gospiffy.com/tag
Rich Thurman’s passion is helping small businesses realize their full potential. With twenty years of real world experience in both small and large business, Rich has worked for and with both global industry leaders and small-town family-run storefronts.
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